"Int Min Int?" Poster

Whilst  researching the company i.e. Mcast, I came across the brand guidelines which where mostly referencing the logo and promotional material. I thought that this had little relevance to the topic itself which was the programme "Int Min Int?", since Mcast is only the company under which it is released. Thus, I focused on the aspects that influence the image of the programme itself i.e. The reason behind the programmes existence, to get to know the something or someone and learn something in  the process.

Figure 1: Int Min Int Intro (Youtube)

Figure 2: Int Min Int Intro (Youtube)

igure 1: Brand Guidelines

The snapshot above shows what I think is the most relevant part to this assignment, it shows a promotional poster with the Mcast logo at the top and some of the design elements and colours incorporated. Even though I saw this I felt that a poster for the "Int Min Int?" programme would not benefit from following the Mcast guidelines since it is not promoting Mcast itself. I was a bit perplexed when it came to whether incorporating the Mcast logo or not in the poster, eventually I opted for the latter.

                                                            

Figure 3: Mind Map

Whilst brainstorming for an idea for the poster I thought of including some Maltese landmarks as well as designs which could give the poster a touch of local heritage since the promgramme discusses people aand places in the Maltese islands. I also wanted to give the poster a touch of surrealism inspired by René Magritte's work as well as some other surrealists.

Figure 4: MoodBoard

My brainstorming brought me to the elements presented above, after I decided on these elements I started working on my poster and on the way I changed some things and added others that I thought enhanced the overall design. I used similar colours, but not the exact ones shown in my moodboard.

Figure 5: Poster 1.1

I started experimenting with some design ideas, the colours were not really my main focus at this stage, I had the layout of my poster set in my mind and I wanted to see if it could stand up to scrutiny by myself and some friends.

Figure 6: Poster 1.2

At this stage I was almost done with the layout, but I felt that some things where still out of place or did not have the right amount of movement that I wanted them to convey. That is why I then changed the pink strip at the bottom into a triangle, giving it a sort of unbalanced movement, I thought that the text was too small and concentrated and decided to fix it and also thought the red spokes/lightrays were too blank. Eventually coming with the result below:

Figure 7: Poster 1.3

I continued experimenting with different typefaces and could not make up my mind about which looked best with the overall design. Eventually I narrowed it to the two typfaces in the images above and below. However,  I chose to stick with the bottom one since it looked more elegant.

Figure 8: Poster Final