Whilst researching the company i.e. Mcast, I came across the brand guidelines which where mostly referencing the logo and promotional material. I thought that this had little relevance to the topic itself which was the programme "Int Min Int?", since Mcast is only the company under which it is released. Thus, I focused on the aspects that influence the image of the programme itself i.e. The reason behind the programmes existence, to get to know the something or someone and learn something in the process. Figure 1: Int Min Int Intro (Youtube) Figure 2: Int Min Int Intro (Youtube) igure 1: Brand Guidelines The snapshot above shows what I think is the most relevant part to this assignment, it shows a promotional poster with the Mcast logo at the top and some of the design elements and colours incorporated. Even though I saw this I felt that a poster for the "Int Min Int?" programme would not benefit from following the Mcast guidelines since it is not ...